Jay Egger

I've worked both publisher SEO and direct-response finance, scaling portfolios to 103M monthly sessions and then driving 300%+ organic growth, 250+ loan applications/month, and a 178-cited-page GEO program for a commercial finance lender. Day-to-day, that's SEO strategy, landing pages, content systems, and Python/SQL tools that turn traffic into attributable revenue.

• SBG Funding · Senior SEO Manager · 2024–present — 300% organic traffic growth, 250+ loan applications/month, ~$125K/mo in attributed organic revenue. Pioneered GEO program for a competitive financial services brand: 515 AI mentions, 178 cited pages, SEMrush AI visibility score of 28 across Google AI Overviews, ChatGPT, and Perplexity. CRO + A/B testing drove 11.2% lift in inbound conversion. Built 17-page BOFU landing system and automated monthly reporting pipeline (Python, BigQuery, GitHub Actions, Google Sheets).
• Static Media · Senior Director, Growth & Strategy · 2021–2024 — Owned SEO and content strategy across a 21-site WordPress portfolio; grew organic traffic 239% to a peak of 103M monthly sessions; managed a team of 3; scaled the network from 8 to 21 sites through acquisitions. Launched House Digest from zero to 22M monthly sessions; drove post-acquisition growth for Slashgear (+667%) and Tasting Table (+1,690%). Led E-E-A-T programs across the network.
• Dotdash · Senior Analyst, Growth & Strategy · 2019–2021 — SEO for TheSpruceEats (45M monthly sessions) and SimplyRecipes (22M). Built Trend Bot, a Python tool using the Google Trends API still in use by the team today.

SEO/GEO strategy, CRO, inbound lead generation, content strategy, technical SEO, prompt engineering, Python, SQL, data analysis, machine learning

Tools: GA4, Search Console, SEMrush, Ahrefs, Looker Studio, Salesforce, WordPress, Google Ads, BigQuery, GTM, GCP, Git, Zapier, Claude/ChatGPT, Docker